01 — Discovery & requirements
We learn who uses the product, what they need to accomplish, and where current experiences fall short — grounding design in real goals, not assumptions.
- Stakeholder interviews and problem framing
- User personas and key task prioritisation
- Success metrics and constraints captured
02 — UX research (when needed)
For larger products we add lightweight research: competitor review, heuristic evaluation, or informal user feedback to validate direction before heavy design work.
- Competitive and pattern benchmarking
- Existing analytics or support ticket themes
- Findings summarized for design decisions
03 — Wireframing
Low-fidelity wireframes define layout, hierarchy, and flows across breakpoints — fast to change and ideal for aligning teams before visual design.
- Screen maps and user flow diagrams
- Greyscale layouts for mobile, tablet, and desktop
- Iteration until flows are approved
04 — Interactive prototyping
Clickable prototypes in Figma simulate navigation and key interactions so stakeholders and users can experience the product before development starts.
- Linked screens with realistic transitions
- Testable flows for onboarding, checkout, or core tasks
- Feedback rounds documented and applied
05 — UI design
High-fidelity UI applies colour, typography, imagery, and components — including light and dark themes and states for hover, error, and empty content.
- Pixel-accurate screens aligned with your brand
- Responsive layouts for all target breakpoints
- Accessible contrast and touch target sizing
06 — Design system & components
Reusable components, tokens, and documentation keep new screens consistent and speed up handoff to developers building in React or Next.js.
- Buttons, forms, navigation, and layout patterns
- Spacing, colour, and type scales as tokens
- Usage notes for designers and engineers
07 — Developer handoff
We package specs developers need: measurements, assets, interaction notes, and Figma dev mode links so implementation matches the design intent.
- Exported icons and images at correct resolutions
- Redlines and behaviour notes for complex UI
- Alignment sessions with the build team
08 — Usability review & refinement
Before or after build, we walk through flows for clarity, accessibility, and consistency — adjusting designs based on findings.
- Heuristic evaluation against UX best practices
- Keyboard and screen-reader considerations
- Revised screens where gaps are found
09 — Design support during build
Questions arise during development. We stay available to clarify specs, provide updated assets, and review implemented UI against designs.
- QA of built UI against Figma references
- Quick design tweaks for edge cases
- Optional ongoing design partnership